Haunted Attraction Attention:The Importance of Haunted Attraction Video
Introduction
Video marketing has exploded in recent years across platforms like YouTube, Facebook, Instagram, and TikTok. For haunted attractions, video content has become an essential tool for promotions, operations, and improving the customer experience.
This article will explore the multifaceted role video now plays for successful modern haunts. We’ll look at video trends and strategies for pre-season marketing, viral promotion, on-site operations, and more. Implementing a comprehensive video strategy can help haunted attractions reach broader audiences and keep thrill-seekers engaged year-round.
Table of Contents
- The Rise of Video Content for Haunted Attractions
- Viral Marketing Potential
- Virtual Tours and Video Integration
- Monitoring On-Site Experience
- Challenges and Best Practices
The Rise of Video Content for Haunted Attractions
Video is considered the most engaging type of social media content. Haunted attractions are utilizing video for:
- Teaser trailers to build pre-season hype for new mazes or attractions
- Customer reaction videos to show authentic scares and laughter
- Behind-the-scenes footage providing transparency into operations
- Video ads to drive ticket sales through retargeting and geo-targeting
“We use video across every stage – from initial promotion to giving fans a look behind the scenes. It’s a huge factor in our success.” – Marketing Director, Creepy Hollow Haunted House
| Platform | % Using Video |
|---|---|
| YouTube | 89% |
| 95% | |
| 88% | |
| TikTok | 76% |
With creative video strategies, haunted attractions can captivate online audiences and convert them into paying customers.
Viral Marketing Potential
User-generated reaction videos are enormously popular online, driving awareness through shares and embeds. Haunted attractions encourage guests to film their scares for later viral promotion.
Influencers and vloggers with engaged niche followings often partner with haunts in exchange for exclusive access and content. Their videos provide social proof.
Optimizing video titles, descriptions, tags and playlists grows a haunt’s presence on YouTube and helps content surface in relevant searches.
Netherworld Haunted House gained over 2 million YouTube views from a viral customer reaction video, translating to a major attendance boost.
Virtual Tours and Video Integration
- 360 Video Tours – Allow virtual walkthroughs of the attraction for online ticket sales
- Augmented Reality – Snapchat/Instagram filters showcase the experience
- On-Site Video – Promos and recap videos engage guests in line or in break areas
- Mobile App – Integrate video teases, maps, wait times
Combining video with other technologies improves overall customer experience and operational efficiency.
Monitoring On-Site Experience
Installed security and body camera footage allows haunted houses to:
- Review operations for safety issues and improvement opportunities
- Track real-time wait times, traffic flow, and attendance
- Quickly resolve complaints by reviewing video evidence
- Monitor actors and technicians to prevent injuries
Applied properly, video analytics give actionable data to create the best haunted attraction experience.
Challenges and Best Practices
There are some key considerations when implementing haunted attraction video:
- Budgeting for equipment, production, editing and distribution
- Proper staffing for filming, monitoring footage and managing social channels
- Striking a balance between teasers and spoilers
- Accessibility through closed captions and audio descriptions
Following video marketing and ethics best practices is key.
Conclusion
- Video has become essential in haunted attraction marketing and operations
- User-generated and influencer content can drive viral reach
- On-site video improves experience and provides analytics
- Challenges exist, but benefits seem to outweigh potential pitfalls
As video marketing continues evolving, haunts must embrace visual storytelling to terrify audiences, both online and on-site. A strategic use of video can take any attraction to the next level.