The Blog

Insights from the Dark Side

Tips, trends, and stories from the world of haunted attraction marketing.

Guy Holding Video Camera
Video

5 Ways to Maximize Your Haunt Season with Video Content

Learn how strategic video production can boost ticket sales, build anticipation, and create viral moments for your haunted attraction.

Sept 12, 2025

6 min read

Tombstones with skulls on poles
Photography

Haunt Photography: Capturing Fear in Low Light

Pro tips for shooting in dark, fog-filled environments — the gear, settings, and techniques that make haunted attraction photos pop.

  Oct 5, 2025

8 min read

Skeleton
Websites

Why Your Haunt's Website Is Your Best Salesperson

Your website works 24/7. Here's how to turn it into a ticket-selling machine with the right design, copy, and user experience.

Sep 15, 2025

5 min read

photo 1478720568477 152d9b164e26?w=800&q=80
Social Media

Keeping Fans Engaged in the Off-Season

The haunt season is short, but your audience doesn't have to disappear. Strategies to maintain buzz and grow your following year-round.

Aug 30, 2025

7 min read

photo 1635070041078 e363dbe005cb?w=800&q=80
Branding

Building a Brand That Haunts People Long After They Leave

Great haunts have great brands. We break down what makes haunted attraction branding memorable and how to level yours up.

Aug 10, 2025

6 min read

photo 1598387993281 cecf8b71a8f8?w=800&q=80
Social Media

Behind-the-Scenes Content: Your Secret Marketing Weapon

Audiences love seeing how the scares are made. Here's how to leverage BTS content to build trust and excitement.

Jul 22, 2025

4 min read